Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396D80
RGB
57, 109, 128
HSL
196, 38%, 36%
HSB
196, 55%, 50%
CMYK
55, 15, 0, 50
LAB
43, -14, -16
LCH
43, 21, 230
OKLCH
0.51, 0.06, 224
XYZ
11, 13, 22
LUV
43, -22, -21
HWB
196, 22%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.