Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396DBC
RGB
57, 109, 188
HSL
216, 53%, 48%
HSB
216, 70%, 74%
CMYK
70, 42, 0, 26
LAB
46, 3, -48
LCH
46, 48, 274
OKLCH
0.54, 0.14, 259
XYZ
16, 15, 50
LUV
46, -20, -70
HWB
216, 22%, 26%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.