Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396E9F
RGB
57, 110, 159
HSL
209, 47%, 42%
HSB
209, 64%, 62%
CMYK
64, 31, 0, 38
LAB
45, -6, -32
LCH
45, 33, 259
OKLCH
0.52, 0.10, 248
XYZ
14, 15, 35
LUV
45, -21, -46
HWB
209, 22%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.