Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396F75
RGB
57, 111, 117
HSL
186, 34%, 34%
HSB
186, 51%, 46%
CMYK
51, 5, 0, 54
LAB
43, -17, -9
LCH
43, 20, 208
OKLCH
0.51, 0.06, 205
XYZ
11, 14, 19
LUV
43, -23, -10
HWB
186, 22%, 54%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.