Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
396FA9
RGB
57, 111, 169
HSL
211, 50%, 44%
HSB
211, 66%, 66%
CMYK
66, 34, 0, 34
LAB
45, -4, -37
LCH
45, 37, 264
OKLCH
0.53, 0.11, 252
XYZ
15, 15, 40
LUV
45, -21, -53
HWB
211, 22%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.