Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3971A3
RGB
57, 113, 163
HSL
208, 48%, 43%
HSB
208, 65%, 64%
CMYK
65, 31, 0, 36
LAB
46, -7, -33
LCH
46, 34, 259
OKLCH
0.53, 0.10, 248
XYZ
14, 15, 37
LUV
46, -22, -47
HWB
208, 22%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.