Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3971A8
RGB
57, 113, 168
HSL
210, 49%, 44%
HSB
210, 66%, 66%
CMYK
66, 33, 0, 34
LAB
46, -5, -36
LCH
46, 36, 262
OKLCH
0.54, 0.11, 250
XYZ
15, 16, 39
LUV
46, -22, -51
HWB
210, 22%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.