Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3971AD
RGB
57, 113, 173
HSL
211, 50%, 45%
HSB
211, 67%, 68%
CMYK
67, 35, 0, 32
LAB
46, -4, -38
LCH
46, 38, 264
OKLCH
0.54, 0.11, 252
XYZ
15, 16, 42
LUV
46, -22, -55
HWB
211, 22%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.