Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
397280
RGB
57, 114, 128
HSL
192, 38%, 36%
HSB
192, 55%, 50%
CMYK
55, 11, 0, 50
LAB
45, -16, -14
LCH
45, 21, 220
OKLCH
0.52, 0.06, 216
XYZ
12, 14, 23
LUV
45, -24, -17
HWB
192, 22%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.