Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3973A7
RGB
57, 115, 167
HSL
208, 49%, 44%
HSB
208, 66%, 65%
CMYK
66, 31, 0, 35
LAB
46, -7, -34
LCH
46, 35, 259
OKLCH
0.54, 0.10, 248
XYZ
15, 16, 39
LUV
46, -23, -49
HWB
208, 22%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.