Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3975CD
RGB
57, 117, 205
HSL
216, 60%, 51%
HSB
216, 72%, 80%
CMYK
72, 43, 0, 20
LAB
49, 3, -52
LCH
49, 52, 274
OKLCH
0.57, 0.15, 258
XYZ
19, 18, 60
LUV
49, -22, -78
HWB
216, 22%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.