Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3979B5
RGB
57, 121, 181
HSL
209, 52%, 47%
HSB
209, 69%, 71%
CMYK
69, 33, 0, 29
LAB
49, -6, -38
LCH
49, 39, 261
OKLCH
0.56, 0.11, 249
XYZ
17, 18, 46
LUV
49, -25, -56
HWB
209, 22%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.