Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3979BD
RGB
57, 121, 189
HSL
211, 54%, 48%
HSB
211, 70%, 74%
CMYK
70, 36, 0, 26
LAB
49, -4, -42
LCH
49, 43, 265
OKLCH
0.57, 0.12, 252
XYZ
18, 18, 51
LUV
49, -24, -63
HWB
211, 22%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.