Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3979C5
RGB
57, 121, 197
HSL
213, 55%, 50%
HSB
213, 71%, 77%
CMYK
71, 39, 0, 23
LAB
49, -1, -46
LCH
49, 47, 269
OKLCH
0.57, 0.13, 254
XYZ
19, 19, 55
LUV
49, -24, -69
HWB
213, 22%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.