Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
397AA8
RGB
57, 122, 168
HSL
205, 49%, 44%
HSB
205, 66%, 66%
CMYK
66, 27, 0, 34
LAB
49, -10, -31
LCH
49, 33, 252
OKLCH
0.56, 0.10, 242
XYZ
16, 18, 40
LUV
49, -25, -45
HWB
205, 22%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.