Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
397AC8
RGB
57, 122, 200
HSL
213, 57%, 50%
HSB
213, 72%, 78%
CMYK
72, 39, 0, 22
LAB
50, -1, -48
LCH
50, 48, 269
OKLCH
0.58, 0.14, 255
XYZ
19, 19, 57
LUV
50, -24, -71
HWB
213, 22%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.