Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
397FF6
RGB
57, 127, 246
HSL
218, 91%, 59%
HSB
218, 77%, 96%
CMYK
77, 48, 0, 4
LAB
54, 10, -67
LCH
54, 68, 279
OKLCH
0.62, 0.19, 260
XYZ
26, 23, 90
LUV
54, -25, -103
HWB
218, 22%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.