Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3983AD
RGB
57, 131, 173
HSL
202, 50%, 45%
HSB
202, 67%, 68%
CMYK
67, 24, 0, 32
LAB
52, -13, -30
LCH
52, 32, 246
OKLCH
0.58, 0.10, 237
XYZ
17, 20, 42
LUV
52, -28, -42
HWB
202, 22%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.