Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3983B6
RGB
57, 131, 182
HSL
204, 52%, 47%
HSB
204, 69%, 71%
CMYK
69, 28, 0, 29
LAB
52, -11, -34
LCH
52, 36, 252
OKLCH
0.59, 0.11, 242
XYZ
18, 20, 47
LUV
52, -28, -50
HWB
204, 22%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.