Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3984B2
RGB
57, 132, 178
HSL
203, 51%, 46%
HSB
203, 68%, 70%
CMYK
68, 26, 0, 30
LAB
52, -13, -32
LCH
52, 34, 248
OKLCH
0.59, 0.10, 239
XYZ
18, 21, 45
LUV
52, -29, -46
HWB
203, 22%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.