Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3986A8
RGB
57, 134, 168
HSL
198, 49%, 44%
HSB
198, 66%, 66%
CMYK
66, 20, 0, 34
LAB
52, -16, -26
LCH
52, 30, 238
OKLCH
0.59, 0.09, 230
XYZ
17, 21, 40
LUV
52, -30, -36
HWB
198, 22%, 34%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.