Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3986CB
RGB
57, 134, 203
HSL
208, 58%, 51%
HSB
208, 72%, 80%
CMYK
72, 34, 0, 20
LAB
54, -7, -43
LCH
54, 44, 261
OKLCH
0.60, 0.13, 249
XYZ
21, 22, 60
LUV
54, -28, -65
HWB
208, 22%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.