Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3988BF
RGB
57, 136, 191
HSL
205, 54%, 49%
HSB
205, 70%, 75%
CMYK
70, 29, 0, 25
LAB
54, -11, -36
LCH
54, 38, 253
OKLCH
0.60, 0.11, 242
XYZ
20, 22, 53
LUV
54, -29, -54
HWB
205, 22%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.