Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3989AE
RGB
57, 137, 174
HSL
199, 51%, 45%
HSB
199, 67%, 68%
CMYK
67, 21, 0, 32
LAB
53, -16, -27
LCH
53, 32, 239
OKLCH
0.60, 0.10, 232
XYZ
18, 22, 43
LUV
53, -31, -38
HWB
199, 22%, 32%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.