Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3989B0
RGB
57, 137, 176
HSL
200, 51%, 46%
HSB
200, 68%, 69%
CMYK
68, 22, 0, 31
LAB
53, -16, -28
LCH
53, 32, 241
OKLCH
0.60, 0.10, 233
XYZ
18, 22, 44
LUV
53, -31, -40
HWB
200, 22%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.