Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
398ABA
RGB
57, 138, 186
HSL
202, 53%, 48%
HSB
202, 69%, 73%
CMYK
69, 26, 0, 27
LAB
54, -13, -33
LCH
54, 36, 248
OKLCH
0.60, 0.11, 238
XYZ
20, 23, 50
LUV
54, -30, -48
HWB
202, 22%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.