Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
398DC6
RGB
57, 141, 198
HSL
204, 55%, 50%
HSB
204, 71%, 78%
CMYK
71, 29, 0, 22
LAB
56, -12, -38
LCH
56, 39, 253
OKLCH
0.62, 0.12, 242
XYZ
21, 24, 57
LUV
56, -31, -56
HWB
204, 22%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.