Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
398DD7
RGB
57, 141, 215
HSL
208, 66%, 53%
HSB
208, 73%, 84%
CMYK
73, 34, 0, 16
LAB
56, -7, -46
LCH
56, 47, 262
OKLCH
0.63, 0.14, 249
XYZ
23, 25, 68
LUV
56, -30, -70
HWB
208, 22%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.