Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3992F7
RGB
57, 146, 247
HSL
212, 92%, 60%
HSB
212, 77%, 97%
CMYK
77, 41, 0, 3
LAB
59, 0, -59
LCH
59, 59, 270
OKLCH
0.66, 0.17, 254
XYZ
29, 28, 92
LUV
59, -30, -92
HWB
212, 22%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.