Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
399AEC
RGB
57, 154, 236
HSL
207, 82%, 57%
HSB
207, 76%, 93%
CMYK
76, 35, 0, 7
LAB
61, -8, -50
LCH
61, 51, 261
OKLCH
0.67, 0.15, 248
XYZ
28, 30, 84
LUV
61, -34, -78
HWB
207, 22%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.