Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39A1CC
RGB
57, 161, 204
HSL
198, 59%, 51%
HSB
198, 72%, 80%
CMYK
72, 21, 0, 20
LAB
62, -20, -31
LCH
62, 37, 237
OKLCH
0.67, 0.11, 230
XYZ
25, 31, 62
LUV
62, -38, -45
HWB
198, 22%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.