Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39A4E1
RGB
57, 164, 225
HSL
202, 74%, 55%
HSB
202, 75%, 88%
CMYK
75, 27, 0, 12
LAB
63, -16, -40
LCH
63, 43, 249
OKLCH
0.69, 0.13, 238
XYZ
29, 33, 76
LUV
63, -37, -61
HWB
202, 22%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.