Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39A6FA
RGB
57, 166, 250
HSL
206, 95%, 60%
HSB
206, 77%, 98%
CMYK
77, 34, 0, 2
LAB
65, -10, -51
LCH
65, 52, 259
OKLCH
0.70, 0.16, 246
XYZ
33, 35, 95
LUV
65, -37, -80
HWB
206, 22%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.