Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39A9DA
RGB
57, 169, 218
HSL
198, 69%, 54%
HSB
198, 74%, 85%
CMYK
74, 22, 0, 15
LAB
65, -20, -35
LCH
65, 40, 240
OKLCH
0.69, 0.12, 231
XYZ
29, 34, 71
LUV
65, -40, -51
HWB
198, 22%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.