Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39A9FF
RGB
57, 169, 255
HSL
206, 100%, 61%
HSB
206, 78%, 100%
CMYK
78, 34, 0, 0
LAB
66, -10, -53
LCH
66, 53, 259
OKLCH
0.71, 0.16, 246
XYZ
34, 36, 100
LUV
66, -38, -82
HWB
206, 22%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.