Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39ACE2
RGB
57, 172, 226
HSL
199, 74%, 55%
HSB
199, 75%, 89%
CMYK
75, 24, 0, 11
LAB
66, -19, -37
LCH
66, 42, 242
OKLCH
0.70, 0.13, 233
XYZ
30, 36, 77
LUV
66, -40, -55
HWB
199, 22%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.