Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39ACF6
RGB
57, 172, 246
HSL
203, 91%, 59%
HSB
203, 77%, 96%
CMYK
77, 30, 0, 4
LAB
67, -14, -47
LCH
67, 49, 253
OKLCH
0.71, 0.15, 242
XYZ
33, 37, 93
LUV
67, -39, -72
HWB
203, 22%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.