Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39AFE4
RGB
57, 175, 228
HSL
199, 76%, 56%
HSB
199, 75%, 89%
CMYK
75, 23, 0, 11
LAB
67, -20, -37
LCH
67, 42, 241
OKLCH
0.71, 0.13, 232
XYZ
31, 37, 79
LUV
67, -41, -55
HWB
199, 22%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.