Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39AFF1
RGB
57, 175, 241
HSL
202, 87%, 58%
HSB
202, 76%, 95%
CMYK
76, 27, 0, 5
LAB
67, -17, -43
LCH
67, 46, 249
OKLCH
0.72, 0.14, 238
XYZ
33, 38, 89
LUV
67, -40, -66
HWB
202, 22%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.