Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39B0DE
RGB
57, 176, 222
HSL
197, 71%, 55%
HSB
197, 74%, 87%
CMYK
74, 21, 0, 13
LAB
67, -22, -33
LCH
67, 40, 236
OKLCH
0.71, 0.12, 228
XYZ
30, 37, 75
LUV
67, -42, -49
HWB
197, 22%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.