Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39B1FE
RGB
57, 177, 254
HSL
203, 99%, 61%
HSB
203, 78%, 100%
CMYK
78, 30, 0, 0
LAB
68, -14, -48
LCH
68, 50, 254
OKLCH
0.73, 0.15, 242
XYZ
35, 39, 100
LUV
68, -40, -75
HWB
203, 22%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.