Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39B4DE
RGB
57, 180, 222
HSL
195, 71%, 55%
HSB
195, 74%, 87%
CMYK
74, 19, 0, 13
LAB
68, -24, -32
LCH
68, 40, 232
OKLCH
0.72, 0.12, 225
XYZ
31, 39, 75
LUV
68, -43, -46
HWB
195, 22%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.