Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39B4FE
RGB
57, 180, 254
HSL
203, 99%, 61%
HSB
203, 78%, 100%
CMYK
78, 29, 0, 0
LAB
69, -16, -47
LCH
69, 50, 252
OKLCH
0.74, 0.15, 240
XYZ
36, 41, 100
LUV
69, -41, -73
HWB
203, 22%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.