Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39B6FF
RGB
57, 182, 255
HSL
202, 100%, 61%
HSB
202, 78%, 100%
CMYK
78, 29, 0, 0
LAB
70, -16, -47
LCH
70, 49, 251
OKLCH
0.74, 0.15, 240
XYZ
36, 42, 101
LUV
70, -42, -72
HWB
202, 22%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.