Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39B7E8
RGB
57, 183, 232
HSL
197, 79%, 57%
HSB
197, 75%, 91%
CMYK
75, 21, 0, 9
LAB
69, -23, -35
LCH
69, 42, 237
OKLCH
0.73, 0.13, 229
XYZ
33, 41, 82
LUV
69, -44, -52
HWB
197, 22%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.