Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39B9E2
RGB
57, 185, 226
HSL
195, 74%, 55%
HSB
195, 75%, 89%
CMYK
75, 18, 0, 11
LAB
70, -26, -31
LCH
70, 40, 231
OKLCH
0.73, 0.12, 224
XYZ
33, 41, 78
LUV
70, -45, -45
HWB
195, 22%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.