Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3A0805
RGB
58, 8, 5
HSL
3, 84%, 12%
HSB
3, 91%, 23%
CMYK
0, 86, 91, 77
LAB
10, 24, 14
LCH
10, 28, 29
OKLCH
0.23, 0.08, 29
XYZ
2, 1, 0
LUV
10, 25, 6
HWB
3, 2%, 77%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.