Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3A0B05
RGB
58, 11, 5
HSL
7, 84%, 12%
HSB
7, 91%, 23%
CMYK
0, 81, 91, 77
LAB
10, 23, 14
LCH
10, 27, 32
OKLCH
0.23, 0.08, 31
XYZ
2, 1, 0
LUV
10, 25, 7
HWB
7, 2%, 77%
Pantone
478 C
Harmonies
Shades & tints
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