Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3A0C01
RGB
58, 12, 1
HSL
12, 97%, 12%
HSB
12, 98%, 23%
CMYK
0, 79, 98, 77
LAB
11, 22, 16
LCH
11, 28, 36
OKLCH
0.24, 0.08, 37
XYZ
2, 1, 0
LUV
11, 25, 8
HWB
12, 0%, 77%
Pantone
478 C
Harmonies
Shades & tints
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