Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3A1005
RGB
58, 16, 5
HSL
12, 84%, 12%
HSB
12, 91%, 23%
CMYK
0, 72, 91, 77
LAB
11, 21, 16
LCH
11, 26, 37
OKLCH
0.24, 0.07, 36
XYZ
2, 1, 0
LUV
11, 23, 8
HWB
12, 2%, 77%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.